My Insurance Guy — Roderick Coleman, TRICO Financial | Farmers Insurance Agency. Auto, Home, Renters, Life, Business, Financial Solutions. Real Conversations. Real Solutions. Real Protection.

South Arlington · Dallas · Fort Worth

Your home.Your car.Your family's future.One local guy for it all.

I'm Roderick Coleman — TRICO Financial | Farmers Insurance, right here in South Arlington. Real conversations, real solutions, and protection built for North Texas hail seasons, I-20 commutes, and the legacy you're building.

Farmers Insurance Agency 4.8 rated on FarmersTX AGENT LIC #860688
Roderick Coleman — full-length portrait in a black three-piece suit

Coverage built for North Texas

Everything you've built, under one roof — protected.

For DFW entrepreneurs

You bet on yourself.
I make sure it pays off — protected.

South Arlington is full of builders — salon owners, food trucks, contractors, realtors, e-commerce brands. I help entrepreneurs protect the business, the family behind it, and the future they're working for, with the same key products: home, auto, life, and commercial coverage.

General Liability & BOP

A Business Owner's Policy that bundles property and liability — built for Arlington storefronts, contractors and consultants.

Key Person Life Insurance

If your business runs on you (or a partner), this keeps the doors open and payroll met through the unthinkable.

Buy-Sell Agreement Funding

Life-insurance-funded agreements so ownership transfers smoothly — protecting your family and your partners.

Commercial Auto

From one work truck to a small fleet, keep your business moving on DFW roads with the right commercial coverage.

Roderick Coleman in business attire at a DFW office — insurance for local entrepreneurs

“Businesses. Futures. That's why I do this.”

Local means local

Insurance advice from someone who drives the same roads.

I live and work in this community. When a hail storm hits South Arlington, my phone rings — and I answer.

Dallas skyline at sunset

DALLAS · FORT WORTH METROPLEX

01

Hail season is real here

North Texas sits in hail alley. I review your roof coverage, wind/hail deductibles and replacement-cost terms before the storm — not after the claim.

02

Your commute changes your rate

I-20, I-30, 360, Cooper Street — where and how far you drive in DFW shapes your auto premium. I structure your policy around your real commute.

03

New to South Arlington?

Closing on a home in 76017 or nearby? I lock in your homeowner's policy fast, coordinate with your lender, and bundle your auto the same day.

Free quote request

Let's have a real conversation about your coverage.

Tell me what you need protected. I'll call or text you back personally — usually the same day.

15 minutes

That's all a real quote conversation takes. No obligation, no pressure.

A human answers

Call or text (817) 930-0670 and get Roderick — not a call center.

Your info stays local

Your details go to one inbox in South Arlington. Never sold, never spammed.

Roderick Coleman seated, smiling, in a gray three-piece suit

“You'll talk to me directly — never a call center.”

RODERICK COLEMAN · YOUR AGENT

No spam, no robo-calls. Your request is forwarded straight to Roderick Coleman — Farmers Insurance Agent in Arlington, TX.

Prefer to go direct? Request your quote on Roderick's official Farmers agent page →

What neighbors say

Real people. Real protection. Real conversations.

“After the spring hail storm, Roderick walked my roof claim through step by step. My neighbor with an online policy is still waiting on a callback.”

Marcus & Dana W.

HOMEOWNERS · SOUTH ARLINGTON

“He sat down at my restaurant, looked at my LLC, and put general liability and key-person coverage in place the same week. Nobody had ever explained it that clearly.”

Althea B.

RESTAURANT OWNER · ARLINGTON

“We put off life insurance for years. Roderick made it a 15-minute conversation and got our whole family covered — no exam, approved in days.”

The Nguyen Family

LIFE INSURANCE · MANSFIELD

“Bundled our home and both cars and cut our premium by over $600 a year. He answers his own phone. That alone is worth it.”

Trey & Simone J.

HOME + AUTO BUNDLE · GRAND PRAIRIE

About your agent

People. Families. Businesses. Futures.
That's why I do this.

I built TRICO Financial on a simple idea: insurance should be a conversation, not a transaction. As a Farmers Insurance agent serving South Arlington and the greater DFW Metroplex, I sit down with families and business owners, learn what actually matters to them, and build protection around it — home, auto, life, and commercial.

Solutions today. Security tomorrow. That's not a slogan on my wall — it's how I answer the phone.

— Roderick Coleman

Farmers Insurance Agency
TRICO Financial
TX Agent License #860688

Straight answers

Questions I hear every week in Arlington.

Most DFW policies carry a separate wind/hail deductible — often 1–2% of your dwelling coverage, not a flat dollar amount. On a $400,000 home that can mean $4,000–$8,000 out of pocket. I review this with every client before storm season so there are no surprises.

Texas insurance insights

Plain-English answers, from your guy.

Short reads I share with clients — no jargon, no fine print. Full articles coming soon.

HOMEOWNERS

How North Texas hail affects your roof coverage in 2026

Wind/hail deductibles, roof age schedules, and what 'replacement cost' really means after a storm.

4 MIN READ
ENTREPRENEURS

Why every Texas LLC needs a key-person policy

If revenue stops when you do, your business is one bad day from closing. Here's the simple fix.

5 MIN READ
AUTO

I-20 & I-30: what your commute means for your rate

Mileage, garaging ZIP, and uninsured drivers in Tarrant County — the levers that actually move your premium.

3 MIN READ
Roderick Coleman smiling in a light gray three-piece suit

Ready when you are

One conversation. Total protection.

Fifteen minutes with your neighborhood insurance guy can lower your premium, close your coverage gaps, and finally get life insurance off your to-do list.